LoveShackFancy for Girls: A Brief History and Why It's Everywhere Now

Bows on everything. Ditsy florals, tiered ruffles, whisper soft pastels, and enough lace to make a Victorian blush. If you've spent any time online lately, you've seen the look, and there's a good chance the brand behind it is LoveShackFancy. It's the label that turned unabashed romance into a global movement, and Northgirls is the only store in Canada to carry LoveShackFancy for girls.

A Brief History of LoveShackFancy

Like a lot of the best fashion stories, this one starts with a wedding. In 2013, Rebecca Hessel Cohen, then a senior fashion and beauty editor at Cosmopolitan, went looking for the dreamy, hand dyed dresses she pictured for her wedding and couldn't find them anywhere. So she designed them herself: floaty, romantic, and easy to dance in. Friends and family fell in love, and before long she was selling dresses out of the trunk of her car and at trunk shows around the Hamptons.

That grassroots start grew into a brand. Cohen opened her first boutique in Sag Harbor, and the LoveShackFancy world of florals, tulle, lace, pearls, and every shade of pink spread from there. Even the name has a charming backstory: Cohen and her mother, lifelong collectors of vintage treasures, used to call the dreamy spaces they styled “love shacks,” and the name LoveShackFancy was born from that same spirit of romantic, imperfect prettiness.

Today, more than a decade on, LoveShackFancy has grown into a global lifestyle brand with around 30 boutiques worldwide and hundreds of retail partners, spanning fashion, beauty, home, and a long list of collaborations. Through all of it, the aesthetic has never wavered: vintage inspired, ultra feminine, and built on the belief that more is more.

The Coquette Connection: Why It's Everywhere Now

If LoveShackFancy feels perfectly timed to this moment, that's because the culture caught up to what Cohen has been doing all along. The coquette aesthetic, all bows, lace, ribbons, florals, and soft pastels, has become one of the most searched fashion looks of the past few years, racking up billions of views on TikTok and drawing in a whole new generation. Fuelled by the Regency romance of shows like Bridgerton and the delicate charm of balletcore, it's a full celebration of girlhood and femininity, worn on purpose and without apology.

And when people go looking for the brand that defines the look, they land on LoveShackFancy. It's routinely named the most recognizable name in the space, the real version of the aesthetic everyone else is chasing. What began as a niche corner of the internet has grown into a lasting movement, and one of the loveliest things about it is how multigenerational it's become: mothers and daughters shopping the same racks and dressing up together.

Why Girls Love LoveShackFancy

The girls' collection carries the same magic as the grown up line, scaled down for smaller twirls. Think tiered floral dresses made for spinning, ruffled tops, and party perfect pieces for flower girl duties, birthdays, holidays, and dress up days that don't need an occasion. The quality is the kind that gets saved and handed down. These are keepsake pieces, not fast fashion. And for a generation of girls who see the coquette look all over their feeds, LoveShackFancy is the chance to wear the real thing.

Northgirls: The Only Place in Canada for LoveShackFancy Girls

Here's what makes this special: Northgirls is the only store in Canada to carry LoveShackFancy for girls. That means the dresses, the florals, the bows, the whole dreamy world, are available to Canadian families right here, with shipping across Canada and in our Toronto store. New pieces arrive throughout the season and tend to move quickly.

Explore the LoveShackFancy collection at Northgirls, or browse Just Arrived to see the latest drops first.

Frequently Asked Questions

Where can I buy LoveShackFancy for girls in Canada?
Northgirls is the only store in Canada carrying LoveShackFancy for girls, both online with shipping across Canada and at our Toronto store.

Does LoveShackFancy make clothing for girls?
Yes. Alongside its women's line, LoveShackFancy makes a girls' collection with the same romantic, floral, vintage inspired aesthetic, ideal for parties, flower girl roles, and special occasions.

What is the coquette aesthetic?
Coquette is a hyper feminine, vintage inspired style built on bows, lace, ribbons, florals, and soft pastels. LoveShackFancy is widely considered the brand that best embodies it.

Who founded LoveShackFancy?
Rebecca Hessel Cohen, a former Cosmopolitan fashion and beauty editor, launched the brand in 2013 after designing dreamy dresses for her own wedding.

Shop LoveShackFancy for girls at Northgirls →